© 2012 Eric Castle, all rights reserved.

What's up?

Thanks for stopping by and checking out some
of my work.

Here is a quick little animation of my self identity mark. There are a few concepts behind this mark and it starts with the shape. I wanted my initials involved, so I applied the 'E' for the blocks and made it a concave shape to imply the 'C'. The blocks are meant to show creation. For color choices, I wanted serious and conservative (blue), but I also wanted playful and energetic (orange). After a lot of conceptualizing, sketching, and refining, this is my mark!